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CMO-CIO Alignment
Today’s customer desires always-on digital access, always-available individualized service, and more personal and meaningful information from marketers. This new level of hyper-connectivity and demand for instant service attention and relevant content is making customer experience a key brand differentiator and critical area of competitive advantage for those who meet or exceed expectations.
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Competitve Gain
Go-to-market is a business critical, highly complex, and carefully sequenced process today. However, there can be multiple points of disruption, distress and deficiency in this ecosystem, which is essential to value creation and competitive advantage for any consumer or business marketer. Competitive Gain in the Demand Chain will combine a series of best practice interviews with a comprehensive demand chain performance audit to address how well marketing content and consumables are delivered to the front line and how much this impacts sales effectiveness, revenue generation and customer retention.
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Collaborate to Innovate
Collaborate to Innovate is a new thought leadership initiative to evaluate the degree to which companies are optimizing and transforming their Business Collaboration Networks to improve customer experience and business performance. This new initiative will drive advocacy and insight around the need for companies to embrace internet-enabled, collaborative, multi-enterprise innovation, information exchange, decision-making and business processes - with increasing connectivity to the customer - as the new way of doing businesses in the 21st Century.
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Customer Experience Board
Brings together concerned marketers from leading service provider organizations and their partners to interact and engage, as well as promote best practice adoption in improving customer satisfaction and retention.
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Global Renewable Energy and Environmental Network (GREEN)
The Global Renewable Energy and Environmental Network (GREEN) is an affinity group of corporate, non-profit, academic and government professionals, who are involved and interested in a wide range of clean energy and sustainability topics. We endeavor to deliver innovative resources, reports and events that advance knowledge and further reflection in a number of different areas, including renewable energy, biofuels, waste management, green building, pollution prevention, smart transportation, sustainable agriculture, environmental education and advocacy. The organization’s partners and members bring considerable industry and technical knowledge to the undertaking as the channels of communication always remain open.
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Market Sense-Ability Center
The increasing speed, complexity and turbulence of global business in the 21st Century require organizations to cultivate a new cultural mindset of Market Sense-Ability. Successful companies today have the capacity to understand, predict and respond to changing customer needs, new market directions and shifting competitive dynamics. Companies who achieve this Market Sense-Ability can expect to out-perform their peers.
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