A quarterly pulse of financial professionals on current economic conditions, the impact on corporate performance and plans, and the effectiveness of financial management practices in uncertain times.

This comprehensive report highlights how most communications service providers are challenged to meet exploding subscriber demand, and are too often focused on technology infrastructure and operational demands rather than a data-driven, highly personalized user experience.

Today’s customer desires always-on digital access, always-available individualized service, and more personal and meaningful information from marketers. This new level of hyper-connectivity and demand for instant service attention and relevant content is making customer experience a key brand differentiator and critical area of competitive advantage for those who meet or exceed expectations.