Enter your email
Featured Report: The CMO-CIO Alignment Imperative: Driving Revenue through Customer Relevance
In today's business climate of exponential information growth and technology dependency, this authority leadership campaign will leverage and aggregate insights from key IT and marketing stakeholders to address the need for tighter alignment and collaboration between these functional groups.
 |
CMO-CIO Alignment Today’s customer desires always-on digital access, always-available individualized service, and more personal and meaningful information from marketers. This new level of hyper-connectivity and demand for instant service attention and relevant content is making customer experience a key brand differentiator and critical area of competitive advantage for those who meet or exceed expectations. |
 |
Competitve Gain Go-to-market is a business critical, highly complex, and carefully sequenced process today. However, there can be multiple points of disruption, distress and deficiency in this ecosystem, which is essential to value creation and competitive advantage for any consumer or business marketer. Competitive Gain in the Demand Chain will combine a series of best practice interviews with a comprehensive demand chain performance audit to address how well marketing content and consumables are delivered to the front line and how much this impacts sales effectiveness, revenue generation and customer retention. |
 |
Collaborate to Innovate Collaborate to Innovate is a new thought leadership initiative to evaluate the degree to which companies are optimizing and transforming their Business Collaboration Networks to improve customer experience and business performance. This new initiative will drive advocacy and insight around the need for companies to embrace internet-enabled, collaborative, multi-enterprise innovation, information exchange, decision-making and business processes - with increasing connectivity to the customer - as the new way of doing businesses in the 21st Century. |
 |
Customer Experience Board Brings together concerned marketers from leading service provider organizations and their partners to interact and engage, as well as promote best practice adoption in improving customer satisfaction and retention. |
 |
Business Volatility and Variables 2011 Q3 Report A quarterly pulse of financial professionals on current economic conditions, the impact on corporate performance and plans, and the effectiveness of financial management practices in uncertain times. |
 |
Making Sense of Subscriber Complexity This comprehensive report highlights how most communications service providers are challenged to meet exploding subscriber demand, and are too often focused on technology infrastructure and operational demands rather than a data-driven,… |
 |
Making Sense of Subscriber Complexity: The Need to Get a Handle on Change and Choice in Global Communications Markets Global communications service providers and cable/satellite system operators face a demanding new world of subscriber complexity and choice. Billions of people in developed and emerging markets now tap into communications, social… |
 |
Competitive Gain in The Demand Chain Go-to-market is a business critical, highly complex, and carefully sequenced process today. However, there can be multiple points of disruption, distress and deficiency in this ecosystem, which is essential to value creation and… |
 |
Business Volatility and Variables Q4 Audit A quarterly pulse of financial professionals on current economic conditions, the impact on corporate performance and plans, and the effectiveness of financial management practices in uncertain times. |
 |
|
Marketing Supply Chain InstituteThe Marketing Supply Chain Institute is a dedicated knowledge center focused on benchmark studies, cost audits and competency assessments, content aggregation, report publication and syndication, peer-to-peer interactions, best practice development, vertical industry analytics, and global models and frameworks for strategic sourcing and supplier management. |
 |
|
GREEN: The Global Renewable Energy and Environmental NetworkA special interest network dedicated to the development and adoption of innovations in clean energy and sustainability solutions that transform business performance. |
