All Reports

Fire Up Your B2B Revenue Generation Engine

Bringing Precision, Predictability and Performance to Customer Targeting, Outreach and Conversion

Most B2B marketers say they should be driving the customer-acquisition machine, yet 62% say their lead gen and engagement strategy underperforms. This report shows what it takes to get ahead. More »

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Digital Enterprise Execution: Ailing or Excellent?

Are companies gaining business lift from the digital shift? According to a new survey of senior corporate executives, entitled “Digital Enterprise Execution: Ailing or Excellent?”, there’s unanimous validation of the business gains from digital transformation, but it’s not entirely due to strategic leadership from the corner office. More »

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Increase Your Pace in the E-commerce Race

Rating the State of Consumer Supply Chains

Industry executives are up against the unrelenting success of e-commerce giants, making rapid and efficient home delivery an existential issue, as well as a major competitive opportunity. But how do they make it happen for their own brands? More »

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Authentication Frustration

How Companies Lose Customers in The Digital Age

This new report explores the new imperative to ensure secure, seamless and expedited authentication. The end goal being greater customer value, retention and growth. This is a must read for marketers and other business leaders seeking to improve their brand’s digital experience in today’s connected economy. More »

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Humanize + Optimize The Way You Recognize Every Customer + Contact

Using Frictionless Biometrics Across All Channels of Engagement

This study explores the critical need to simplify and unify identity verification in today’s digital economy. Our research includes in-depth conversations with 12 business leaders across marketing, digital experience, customer support, identity and security, as well as the findings from a major survey of 2,000 consumers expressing high levels... More »

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Increase Your Pace in the ECommerce Race

How to Build Exceptional, Scalable & Sustainable Supply Chains for Greater Operational Performance

This thought leadership initiative to advocate the reinvention and scaling of digital commerce supply chains. This includes infrastructure, back-end and front-end systems, and processes in light of the rapid transition of commerce to an online, hyper-cost-sensitive, to-the-home, next-day/same-day delivery model.   Initiative Details »

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Unify How You Verify

Humanize + Optimize the Way You Recognize Every Customer + Contact Using Frictionless Biometrics

This campaign seeks to explore and evangelize the importance of cross-channel identity assurance in today’s connected economy. This centers around the use of biometric onboarding and authentication for delivering convenient and secure customer experiences that drive revenue, retention, satisfaction & regulatory...   Initiative Details »

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Bringing Simplicity To Multi-Cloud Complexity

Advancing Data Connectivity, Logistics and Value

This initiative aims to explore the forces, factors, challenges and requirements driving the need for improved data logistics in today’s multi-cloud world.   Initiative Details »

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Powering PDF Users in Banking and Finance

In this report, BPI Network explores the journey banking and finance companies are taking to going paperless while empowering their employees and cutting costs.   Initiative Details »

All Commentary

Navigating B2B Marketing's Future

By Donovan Neale-May

CMO Council founder and executive director, Donovan Neale-May, joins Leadtail TV’s Bryan Kramer to share insights on the evolution and future of B2B marketing. More »

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Change is not a choice. But it is a challenge.

By Friska Wirya

The perils of poor change management: What we can learn from three of the biggest company change disasters. More »

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When it comes to Innovation, Startups and Big Companies Share Some Common Approaches

By Karyl Scott

How can larger, more established companies foster the innovative nature of Startups? To address the innovation challenge, AT&T has taken two giant steps toward building an innovation culture. The first is an internal program called the Pipeline in which 5,000 ideas per month have been submitted since the program was launched in 2009. The... More »