Media Center

Survey Finds 60% of Big Multinationals Believe Their Data is not Prepared and Primed to Unlock GenAI’s Next-Generation Business Value; North America Leads Level of Trust in Data Over ROW

(San Jose, Calif. - April 23, 2025) – A new global audit examining the state of data readiness to embrace GenAI value creation finds big companies worldwide are not confident in the quality and usability of their data assets for AI-driven business improvement. Entitled “The Pathway to GenAI Competitive Advantage,” the report includes a survey of over 170 corporate decision-makers and drills into business model... Read more »

Recent Study Commissioned by Attabotics Finds 96% of Industry Survey Respondents See a Major Need to Rebuild Supply and Delivery Capabilities to Meet Growing Customer Expectations

(San Jose, Calif - November 8, 2022) A new study by the CMO Council and Business Performance Innovation (BPI) Network finds retailers and consumer products companies are scrambling to meet customer demand for fast home delivery of products, citing outdated supply and delivery chains, a lack of order fulfillment centers near customers, and the high capital costs of fixing these problems as major... Read more »

BPI Network, CMO Council and Daon to Drive Global Conversation on Modernizing Cross-Channel Authentication to Advance Customer Experiences, Revenue and Risk Management

(SAN JOSE - September 15, 2021) The critical need to simplify and unify the way companies recognize and authenticate their customers and partners across all channels of engagement is the subject of a new thought leadership initiative being undertaken by the Business Performance Innovation (BPI) Network and Chief Marketing Officer (CMO) Council, in partnership with Daon, a global leader in identity assurance technology. The... Read more »

New BPI Network Research Finds High Licensing Costs And Poor User Experience

(SAN JOSE, Calif. - October 27, 2020) Given the rapid rise of the consumer digital lifestyle, banking and finance firms are suddenly unable to share documents in person. They must now rely on PDFs as mission-critical documents. A new BPI Network report, produced in partnership with the leading provider of innovative PDF products and services Foxit Software, entitled “Powering PDF Users in Banking and Finance,” covers... Read more »

Still Facing Challenges in Data Logistics and Connectivity; Improving Ability to Identify, Migrate and Synchronize Growing and Diverse Data Stores Globally

(SAN JOSE, Calif. - October 20, 2020) Chief data officers (CDOs) of large and mid-sized companies are gaining significant competitive advantage through analytics and activation of fast-growing, cloud-based data repositories, reports the Business Performance Innovation (BPI) Network. However, they are still facing tough logistical challenges in simplifying and improving the quality, visibility, synchronization, and migration of... Read more »

BPI Network Survey Finds Operators Rethinking Security in Light of 5G Network Traffic, Dramatic Increase in Connected Devices and New Mission-Critical Use Cases

(San Jose, Calif. - May 27, 2020) Mobile service providers say they are making substantial progress toward ushering in a new generation of 5G Networks that will enable ultra-high-speed mobile connectivity and a wide variety of new applications and smart infrastructure use cases.  Progress includes steady work toward virtualizing core network functions and a reexamination of the security investments they will need to... Read more »

BPI Network Study Finds Multi-Cloud Security Is Top Challenge for Enterprises Globally

(SAN JOSE, Calif. - November 19, 2019) A vast majority of enterprises worldwide have adopted multi-cloud strategies to keep pace with the need for digital transformation and IT efficiency, but they face significant challenges in managing the complexities and added requirements of these new application and data delivery infrastructures, according to a global survey conducted by the Business Performance Innovation (BPI) Network, in... Read more »

Former Forrester Analyst and Journalist at IDG, Penton and TechTarget To Edit Digital Publications and Produce Multi-Channel Content

(SAN JOSE, Calif. - October 31, 2019) The Chief Marketing Officer (CMO) Council and the Business Performance Innovation (BPI) Network, two executive networks operated by GlobalFluency, Inc., have announced the appointment of Tom Kaneshige as Chief Content Officer and editor of digital publications. A Silicon Valley native, Kaneshige has covered the intersection of business and technology for 20 years as an award-winning... Read more »

CMO Council and BPI Network Team with Frost & Sullivan to Deliver Real-Time Transformational Growth Insights to Business Leaders

(SAN JOSE, Calif. - October 15, 2019) With the global economy in the doldrums and trade friction increasing, a new initiative is underway to help chief revenue and commercial officers be smarter and more adept at how they model and achieve transformational growth.  Dubbed “Growth Engineering: Mapping Routes to Revenue,” the campaign is powered by a new online Growth Guidance Center (www.growthguidancecenter.com)... Read more »

Survey Finds Operators Anticipate Major IoT-related Revenue Opportunities That Will Dramatically Increase Security Concerns

(SAN JOSE, Calif. - May 6, 2019) According to a new global survey fielded by the Business Performance Innovation (BPI) Network, in partnership with A10 Networks, mobile service providers anticipate significant new revenue opportunities from the coming deployment of high-speed 5G networks and a host of new IoT-driven use cases, but they also believe much-improved security will be essential to realizing that... Read more »

CMO Council Partners with B2B Marketing Zone and BPI Network Links with Business Innovation Brief to Offer Members Personalized, Relevant On-Demand Knowledge

(San Jose, Calif. - January 23, 2019) Two highly successful executive affinity groups today announced a partnership to massively scale personalized information delivery to their global members using AI-driven, content sourcing technology that automatically extracts and serves up expert insights from peer-powered communities, social media networks and thought leaders. Both the Chief Marketing Officer (CMO) Council and the Business... Read more »

Industry Respondents Say Technology Spending Will Increase as Companies Seek to Improve Process Efficiency, Customer Experience, and Supply Chain Collaboration

(SAN JOSE, Calif. - November 13, 2018) The global maritime industry is cautiously optimistic about the global business environment for world trade, but also concerned about the potential impact of trade tensions, cyber security, fuel costs and other headwinds to industry recovery, according to a new benchmark survey and study developed by the Business Performance Innovation (BPI Network) in partnership with Navis.  Some 82... Read more »

New CMO Council Study Reveals Deficiencies in How Marketing, Commerce and Supply Chain Leaders Integrate Data to Create Deeper, More Valued Customer Relationships

(SAN JOSE, Calif. - July 10, 2018) Whether you’re an executive at the source of product supply, in the engine room of shopper attraction, or at the point of commercial transaction, AI-enriched data analysis has now become essential to customer engagement success.  Yet one in four marketing, commerce and supply chain leaders admits that there is simply not enough time, budget or patience to unlock all of data’s... Read more »

Social Media Distractions and Both Parents Working Are Top Two Challenges to Healthy Parenting Reveals Survey on Incidence of Weary and Worn-Out Parents in America

(SAN JOSE, Calif. - June 26, 2018) If you’re among the many millions of weary and worn-out parents in America, it’s important to limit your time on Facebook, reduce your workload, and stay away from problem people in your life. Over 60 percent of 2,000 parents surveyed by PollFish and the Business Performance Innovation (BPI) Network report they have experienced some form of parental burnout (PBO). Topping the list... Read more »

New Research Highlights How Leading Brands Are Learning From Big Digital Marketplaces and Adapting to a New 4P Model of Marketing That Is Based On Precision, Personalization, Persuasion and Perfection to Multiply Purchase

(SAN JOSE, Calif. - May 21, 2018) Leaders have followers, and nowhere is that more evident than the global eCommerce market, where giant digital shopping destinations like eBay, Amazon and Alibaba now account for more than 50 percent of the nearly $500 billion spent by North American consumers online. Large, global eCommerce communities are disrupting the retail marketplace by bringing together vast numbers of buyers and... Read more »

BPI Network Report Examines Growing Move to Cloud-First IT Strategies and Challenges in Realizing Full Benefits of Agility, Cost Efficiency and Compliance

(San Jose, Calif - November 1, 2017) Leading enterprises are increasingly turning to the Cloud as the go-to platform for managing explosive data growth.  Companies are shifting to hybrid and multi-Cloud architectures to improve IT efficiencies, access state-of-the-art applications and technology, and increase flexibility to meet changing business and user demands.   A new report from the Business Performance... Read more »

Study Finds Huge Opportunities to Improve Performance and Customer Service Through Better Use of Technology Across the Ocean Supply Chain

(SAN JOSE, Calif. - June 20, 2017) The maritime industry and broader ocean supply chain are suffering from major and costly inefficiencies due to ineffective data sharing and poor cross-industry collaboration, according to a new report and industry survey released today by the Business Performance Innovation (BPI) Network in coordination with Navis and XVELA, both part of Cargotec.  The study, entitled “Competitive... Read more »

New Study Predicts Smart Embrace of Operational Connectedness Will Drive Competitive Advantage and Category Disruption

(San Jose, Calif. - April 18, 2017) Many companies are unprepared for the Industrial Internet of Things (IIoT), but most executives at those companies realize that the future of their business depends on it, according to a new study just released by the Business Performance Innovation (BPI) Network. The study also suggests that large-scale integrators and other channel partners will be among the biggest IIoT beneficiaries over... Read more »

60 Percent of Survey Respondents Say Sensitive Documents Have Accidentally Been Sent to the Wrong Person

(San Jose, Calif. - March 14, 2017) There is a widespread and growing need to improve security practices surrounding confidential documents in most organizations today, according to a new study by the Business Performance Innovation (BPI) Network.  In a global survey of managers and information workers, 6 out of every 10 respondents said they or someone they know have accidently sent out a document they shouldn’t... Read more »

BPI Network’s Latest Research Highlights How CFOs Are Tackling Regulatory and Corporate Reporting Complexity While Also Expanding Their Strategic Roles

(San Jose, Calif. - July 12, 2016) Savvy finance executives are seeing increased regulatory and financial reporting requirements as transformation opportunities, according to a new study released today by the Business Performance Innovation (BPI) Network and sponsored by Tagetik, a visionary leader in global performance management software solutions. While global financial and regulatory reporting demands have grown... Read more »

BPI Network Study, Sponsored by Foxit Software, Highlights Challenges and Risks of Working with Untraceable Documents

(San Jose, Calif. - June 27, 2016) A new study released today by the Business Performance Innovation (BPI) Network finds an overwhelming majority of professionals are dealing with document-related productivity challenges associated with the inability to locate and track documents, control versions, efficiently complete reviews and approvals, and maintain information security. Based on a survey of approximately 500... Read more »

(San Francisco, Calif. - June 22, 2016) Penton's IoT Institute, a new business unit focused on the rapidly-growing world of the Internet of Things (IoT), today unveiled new research which finds privacy and organizational readiness are the primary challenges of implementing IoT. "While security and data privacy were cited as key concerns, the majority of respondents view IoT as an opportunity to achieve multiple business... Read more »

Initiative to Team the BPI Network, CMO Council and Penton’s IoT Institute with Program Sponsors to Drive New Global Discussion on Growing Impact of Industrial Connectedness

(San Jose, Calif. - April 21, 2016) The Business Performance Innovation (BPI) Network, Chief Marketing Officer (CMO) Council and Penton’s IoT Institute today announced they are collaborating on a global thought leader initiative to benchmark where and how companies are deriving business value and creating competitive advantage from adoption and use of the Industrial Internet of Things (IIoT).  The program, entitled... Read more »

Skills Shortages, Short-Term Thinking, Lack of Collaboration and Insufficient Funding Are Impeding Progress on IT Transformation, New Study Finds

(San Jose, Calif. - November 30, 2015) Most frontline IT professionals around the world give their companies failing or near failing grades on their ability to implement transformational technologies and drive IT innovation to gain competitive advantage. According to a new research report released today, many of those running networks, data centers and back-end systems say lack of planning, deficiencies in key skills, insufficient... Read more »

New Study Scorecards IT Performance Against Business and Customer-Value Building Metrics; Highlights Benefits of Embracing Game-Changing Technologies

(San Francisco, Calif. - August 10, 2015) Global business leaders expect their IT organizations to realize measurable business and competitive advantages from technology transformation reveals a new study from the Business Performance Innovation (BPI) Network, an international executive change advocacy group. The latest research – part of the BPI Network’s “Transform to Better Perform” knowledge transfer... Read more »

Global Executives and Entrepreneurs Say Customers are Biggest Beneficiaries of New Venture Contenders, Technology Innovators and Change Agents

(San Jose, CA - May 14, 2015) Many of world’s largest corporations are scrambling to transform and remodel their businesses as lean and inventive new startups with vision, ambition and a willingness to take risks disrupt their markets and prompt acquisitions, restructuring and a new focus on innovation, reports the Business Performance Innovation (BPI) Network.  In fact, the report finds that global executives... Read more »

“Transform to Better Perform” Initiative Brings Business and IT Leaders Into Multilevel Global Discussion on Imperatives and Pathways to Next Generation Data Centers and Lower Cost, More Adaptive Cloud-Based IT Operations

(San Jose, CA - May 11, 2015) The Business Performance Innovation (BPI) Network, a Silicon Valley based organization representing enterprise leaders, today announced a major campaign to explore business imperatives and IT trends reshaping the future of data centers and evolving hybrid IT models. The wide-reaching initiative will embrace multiple global partners, communities and stakeholder groups to develop insights and... Read more »

BPI Network's 2015 Innovation Outlook Highlights Top Obstacles to Innovation; Capacity to Innovate Driven by Culture, Strategy and Structured Process

(San Jose, CA - April 6, 2015) Organizations worldwide have increased their focus on innovation. Yet, too often, they’re stymied by ingrained fear of failure and internal politics, as well as a lack of clear strategies and repeatable processes to make innovation measurable and accountable across the enterprise, according to a study released today by the Business Performance Innovation (BPI) Network. The study,... Read more »

Getting Access to New Ideas, Insights and Innovations Is Biggest Reason to Partner, Reveals New Study by CMO Council and BPI Network

(San Jose, CA - September 8, 2014) New ideas and innovation are the lifeblood of 21st century businesses. They’re also the number-one driver for strategic partnerships worldwide, according to a new study by the CMO Council and the Business Performance Innovation (BPI) Network.  The new study, based on a survey of 330 senior management executives and 20 in-depth qualitative interviews, finds that 42 percent of... Read more »

Business Performance Innovation (BPI) Network Study Showcases Key Financial Practices Companies Adopt to Drive Greater Agility and Performance

(San Jose, CA - August 13, 2014) With Wall Street vehemently punishing stocks for missing earnings projections, companies would be well served to consider new agile financial processes that improve predictability and responsiveness to changing business conditions, as advocated in a report issued today by the Business Performance Innovation (BPI) Network. The report, “Predictability Though Planning Agility: Best... Read more »

Business Performance Innovation Network Says Latest Data Shows Banks and Credit Unions Overpaying Average of $1.2 Million Over Fair Market During Life of a contract

(San Jose, CA - July 21, 2014) Continued consolidation within the core processing and IT services industry has made it increasingly difficult for community banks and credit unions to get a fair shake from vendors, according to a new report issued today by the Business Performance Innovation Network.  However, community financial institutions that renegotiate contracts based on national fair market pricing stand to save... Read more »

Survey of CFOs and Finance Professionals Raise Economic Concerns Over Healthcare Reform; Companies Adopt More Frequent Budgeting and Forecasting as the New Norm

(Mountain View, CA - June 5, 2013) Healthcare reform has made its way to the top of current economic concerns among America’s chief financial officers, according to the most recent Quarterly Volatility & Variables Poll conducted the Business Performance Innovation (BPI) Network in association with Adaptive Planning. However, finance executives remain optimistic about the overall economy. With new healthcare... Read more »

Business Buyers Rate Vendor Content Poorly in Value and Trustworthiness; Survey Reveals High Incidence of Digital Content Sharing and Great Buyer Dependence on Online Content Sourcing

(Palo Alto, CA - June 3, 2013) A new Content ROI study by the Chief Marketing Officer (CMO) Council and NetLine reveals that business buyers give vendors poor marks for the value and trustworthiness of their online content, rating content produced by professional organizations and industry groups as more usable and relevant.   The report—entitled “Better Lead Yield in the Content Marketing... Read more »

Business Performance Innovation (BPI) Network Audit Finds Participating Institutions Reduced Operating Costs by an Average of 24 Percent After Restructuring Core Services and IT Contracts

(Palo Alto, CA - May 20, 2013) There’s bad news and good news for America’s 14,000 community banks and credit unions struggling with increased regulation, growing competition from larger institutions, and tightening net interest margins. And it all boils down to an ability to negotiate better IT service provider contracts. Community financial institutions are significantly overpaying for one of their largest... Read more »

Quarterly Volatility & Variables Poll of 540 Corporate Executives Indicates Many CFOs Are Stressed and Plan to Be More Diligent in Planning and Forecasting

(Mountain View, CA - November 1, 2012)   While there may be mixed views of the U.S. economic outlook by the two Presidential candidates, three quarters of America's corporate financial executives are relatively bullish about the economy and expect it will stay the same or improve over the next six months. Perhaps, irrespective of who takes office in the White House. Most of the 540 financial officers surveyed in a new poll... Read more »

Quarterly Volatility & Variables Poll of 540 Corporate Executives Indicates Many CFOs Are Stressed and Plan to Be More Diligent in Planning and Forecasting

(Mountain View, CA - November 1, 2012)   While there may be mixed views of the U.S. economic outlook by the two Presidential candidates, three quarters of America's corporate financial executives are relatively bullish about the economy and expect it will stay the same or improve over the next six months. Perhaps, irrespective of who takes office in the White House. Most of the 540 financial officers surveyed in a new poll... Read more »

Quarterly Survey Shows Slow Jobs Growth, Government Gridlock, and European Instability Creating Increased Uncertainty and Driving More Re-Planning

(Mountain View, CA - October 27, 2011) Finance executives have seen a significant deterioration in economic conditions from the second to the third quarter of 2011. The percentage of executives reporting that conditions in their industry are worse now than they were 6 months ago more than doubled in the third quarter (38 percent) versus the second quarter (only 18 percent), and those expecting conditions to deteriorate further over... Read more »

(Palo Alto, CA - September 23, 2011) The Chief Marketing Officer (CMO) Council is putting its support behind White House, GSA and Office of Science and Technology Policy (OSTP) initiatives to team with the private sector on formative intellectual capital programs. Aimed at inspiring open innovation and grassroots 'inventioneering,' these initiatives center on contests and challenges that offer significant incentives linked to... Read more »

Up to 50 Percent of Marketing Consumables Deemed Waste As Marketers Lack Critical View Into Provisioning Logistics, Consumption Metrics and Localized Needs

(Palo Alto, CA - August 16, 2011) Front line personnel from store managers to field marketing directors agree that marketing support materials are big contributors to the selling process. But there is still a massive amount of waste and obsolescence due to poor tracking, provisioning and just in time delivery of sales and merchandising materials to the field, reports the Chief Marketing Officer (CMO) Council. According to a... Read more »

Digital Marketing Effectiveness and Social Media Integration, Measurement and Alignment are the Priorities for Marketers Seeking Increased Visibility and Accountability

(Palo Alto, CA - July 18, 2011) Say goodbye to “Random Acts of Marketing” as integration, alignment, visibility and return on investment (ROI) all top the list of requirements for marketing performance improvement through 2011, reports the Chief Marketing Officer (CMO) Council in its latest State of Marketing Report released today, sponsored by Deloitte and OpenText. At risk are agencies and resources failing to... Read more »

Quarterly Survey Reveals that CFOs are Preparing for Growth Amidst Current Job Volatility, Japan Earthquake Aftermath, and Middle East and Africa Unrest

(Mountain View, CA - June 6, 2011)  Financial executives paint current conditions as the most positive in recent times.  Two thirds of finance executives expect the overall economy in 2011 to fare better than in 2010, and 60 percent expect revenue to grow at their companies.  Over one third (35 percent) expect to hire over the next six months.  These results are part of the findings of a quarterly poll of... Read more »

Initiative and Industry Survey Explore Issues and Opportunities for Service Providers and Cable/Satellite System Operators to Handle Increasing Challenges of Change and Choice

(Palo Alto, CA - March 23, 2011) The Chief Marketing Officer (CMO) Council announced a major new thought leadership initiative to examine the extent and effects of a demanding new world of subscriber complexity and choice in today’s communications services market.  The new global program will profile and benchmark where and how companies are experiencing and addressing diverse needs, preferences, and behavior... Read more »

Damaged Materials, Slow Delivery, Lack of Inventory and Poor Visibility Into Operational Process Further Strains Marketing Budget and Diminishes Sales Effectiveness

(Palo Alto, CA - February 22, 2011) Lack of confidence in the Marketing Supply Chain appears to be a major contributor to the hoarding of marketing materials by sales executives. According to the results of new a CMO Council study, nearly one in two sales executives over-orders critical marketing support materials by as much as 25 percent per order. The online study of 117 sales leaders reveals that while sales values the... Read more »

Quarterly Survey Finds Improvements in Many Economic Indicators; Unemployment Continues to Be Leading Concern

(Mountain View, CA - February 16, 2011) Sixty-four percent of finance executives expect the overall economy in 2011 to fare better than in 2010 – an optimistic outlook reflected by reports of improving economic conditions, reduced fears of a “double-dip” recovery and increased expectations for revenue growth. These results are part of the findings of a quarterly poll of finance executives conducted in December 2010... Read more »

Marketers Overlook Criticality of Sales Channel Provisioning, Collateral Fulfillment and Field Marketing Support in Driving Frontline Effectiveness and Competitive Advantage

(Palo Alto, CA - November 29, 2010) A new study by the Chief Marketing Officer (CMO) Council reveals significant blind spots in the go-to-market process as marketers focus on strategy, creative development and campaign execution to the detriment of effective demand chain provisioning. The latter includes the efficient and timely delivery of marketing and merchandising materials to dealer, agent, franchise, retail and brand... Read more »

Leading Publisher and Affinity Networks to Further Knowledge Transfer and Insight Gathering in a Dynamic Regional Economy

(Seoul, South Korea - October 8, 2010)   Furthering their regional reach and access, the Chief Marketing Officer (CMO) Council and the Business Performance Innovation (BPI) Network will team with the Asia-Pacific Business and Technology Report (APBTR) to gain new content channels and syndication sources in the world’s fastest growing and most influential regional market with more than four billion consumers.  With... Read more »

Partners with NVISION to Help Banish Waste and Ineffectiveness By Mapping the Critical Factors to Achieving Marketing Supply Chain Operational Optimization

(Palo Alto, CA - August 17, 2010)   The Chief Marketing Officer (CMO) Council and the Business Performance Innovation (BPI) Network, in partnership with NVISION®, has launched a new initiative to drive best practices and thought leadership in Marketing Supply Chain operations planning, forecasting and budget allocation across all areas of the marketing mix. “Mapping + Tracking the Optimized Marketing Supply... Read more »

Joint Programs Will Advance Thought Leadership on Driving Performance Accountability Across the Enterprise

(Palo Alto, CA - May 17, 2010) The BPM Forum, an organization aimed at advancing Business Performance Management (BPM) strategies and practices, today announced that Chief Executive Magazine will become a media partner and co-producer of thought leadership programs. Chief Executive joins an influential lineup of companies involved in the BPM Forum, which currently represents some 500 global corporations with combined annual... Read more »

BPI Global Executive Network to Focus on Performance Innovation as New Global Contenders and Disruptive Competitors Emerge in Developing Countries

(Palo Alto, CA - May 17, 2010)   Profound changes in the global innovation landscape have set the stage for the creation of a new executive-level knowledge exchange called the Business Performance Innovation (BPI) Network. The aim is to further thought leadership about how global companies can “transform to better perform” as they seek to tap more complex, cost-sensitive, growth economies with large,... Read more »

Chief Marketing Officer (CMO) Council Leads Corporate Initiative to Raise Funds for Global Charities By Making Contributions on Behalf of Individual Respondents Completing Market Research Surveys, Studies and Feedback Audits

(New York, NY - September 14, 2009) A new global business and public sector coalition – led by the Chief Marketing Officer (CMO) Council, the U.S. Chamber of Commerce and many notable non-profits – today announced a milestone initiative to “survey the socially beneficial way” by making donations to causes on behalf of those individuals participating in funded market research programs around the... Read more »

Recent in-depth look at the personal security practices of the working press, charged with covering cyber-security, shows that even the most informed users fail to understand their personal role in securing the cyberspace

(Amsterdam - August 3, 2009)   A recent survey of the cyber security habits of the working press raises interesting questions about the practices of users in general. In spite of the high visibility the media has given to cyber security, members of the press are dropping the ball in efforts to protect themselves against online threats. Recently conducted by the BPM Forum and AVG Technologies, the Protect the Press... Read more »

BPM Forum and E2open report shows heightened awareness of need to be more green and efficient, but lack of leadership and standardized sustainability metrics hamper efforts

(Palo Alto, CA - July 20, 2009) Are global corporations -- who move trillions of dollars in manufactured goods, components and commodities around the world -- making gains in reducing carbon footprints?  Are they effectively improving real-time visibility, control and accountability across every area and member of their giant supply and demand networks? According to a new landmark study by the Business Performance... Read more »

Launches Marketing Supply Chain Institute with deep dive into marketing consumables supply chain management

(Palo Alto, CA - May 27, 2009)   The Chief Marketing Officer (CMO) Council today announced it will launch a new research project and think tank dedicated to driving best practices in marketing supply chain management in the $1.5 trillion marketing services sector. This initiative will assess the effectiveness of spend, procurement processes, agency resource utilization, the sourcing and delivery of marketing... Read more »

Comprehensive BPM Forum and Rackable Systems survey and report shows eCommerce industry more sensitized to benefits of going green in the data center, but lacking leadership

(Palo Alto, CA - February 9, 2009)   A resounding 97 percent of IT professionals feel that it is important for their Internet and eCommerce related businesses to reduce their carbon footprint, yet little real action is underway to reduce energy consumption in the data center, according to a report released today. Eighty-two percent say their organizations are more sensitized to ecological considerations, but that same... Read more »

Enormous challenges, new position has opportunity to bring new levels of visibility, accountability and change to Federal Government

(Palo Alto, CA - January 7, 2009)   The Business Performance Management (BPM) Forum, a global private sector executive group advocating corporate accountability, compliance and operational visibility, applauds the decision of President-elect Barack Obama to appoint the first White House Chief Performance Officer.  Performance Management, based on the use of business intelligence solutions and platforms, is being... Read more »

BPM Forum and Rackable Systems Launch Think Eco-Logical Initiative to Educate Companies on the Business Benefits of Going Green Pilot survey confirms resounding support for campaign

(Palo Alto, CA - December 2, 2008)   The Think Eco-Logical™ initiative, a milestone thought leadership program supported by IT professionals across multiple industries, is being launched today to educate enterprises and organizations on combining environmental concerns with intelligent business management. The core theme of the Think Eco-Logical movement addresses both the environmental side (Eco) of IT... Read more »

Resellers give vendors poor marks on lead value, volume and marketing campaign effectiveness; lack of collaborative team selling and account conflict remain issues

(Palo Alto, CA - April 1, 2008)   The Chief Marketing Officer (CMO) Council today released a scorecard and findings from its new Channel Performance Outlook Study that many might view as a failing grade for how vendors drive business performance through some of the most critical avenues of customer engagement, purchasing and service worldwide. Topping the list of channel complaints were lean lead rates, unqualified... Read more »

BPM Forum poll shows IT identifies multiple forces creating 'Digital Deluge'; organizations scrambling to add capacity and performance

(Palo Alto, CA - March 21, 2008)   Most IT organizations are not equipped to handle periods of intense data flow, despite the majority saying they know they are coming in the next year. More than half have already experienced productivity losses as a result of data overload at critical business junctures, and 25 percent willingly share specific stories of how poor data performance has hurt their business. As a result,... Read more »