Thought Leadership

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Navigating B2B Marketing's Future

By Donovan Neale-May

CMO Council founder and executive director, Donovan Neale-May, joins Leadtail TV’s Bryan Kramer to share insights on the evolution and future of B2B marketing in a wide-ranging interview on the fundamental restructuring of the marketing function, impact of digital transformation on marketing execution and customer engagement, as well as the need for tighter CMO alignment and cross-functional collaboration across the C-suite. The “Tomorrow’s Best Practices Today” episode dives into how B2B marketing has changed, and steps marketers can take to set themselves up for success in 2024. The conversation also tackles topics including:

  • The importance of experiential knowledge and insights
  • The challenges and strategies for fostering effective collaboration between marketing and sales teams
  • The roles of generative AI in marketing operations and strategies in 2024 and beyond